Free estimates that go nowhere
The drive, the measure-up, a week of costing - then the homeowner “needs to think” or vanishes. Your time is the one cost nobody refunds.
Services · Construction
Qualified contracts instead of free quote runs
The Wisdom Sales System for building firms: extensions, new builds and deep renovations. Instead of driving across town for free estimates - homeowners with plans, planning permission on the way and a budget above your threshold.
Sound familiar?
Job to job, feast to famine
You finish a build and only then start hunting the next one. Between projects the firm eats its savings while the crew stands idle.
Referrals dry up without warning
Friendly architects and happy clients are a great source - until they stop. When they do, you have no lever to pull.
Small jobs clog the calendar
£500 door swaps and repair enquiries instead of the extensions you actually earn on. Without a gate, every “enquiry” costs you a conversation.
What you get
Two stages - the foundation, then the machine
No campaign holds its results on a messy base. Every deployment starts with the foundations, and only then does the lead system go live.
Stage I · Foundation month
Your firm's digital foundation
We fix everything a homeowner checks before they call:
- Meta Business Suite + Instagram configured properly
- Google Business Profile with real builds
- brand book and tone of voice
- content strategy + profile rebuilt into a contractor's calling card
- starter content pack: on-site reels, an educational post, project showcases
- professional email signature + correspondence and quote templates
Stage II · The lead system
The Wisdom Sales System at full throttle
The machine that turns ad budget into qualified contracts:
- campaign strategy + homeowner avatar
- the MQL Gatekeeper - an armoured qualification form
- minimum 3 ad creatives built from your real projects
- a conversion-focused landing page / Instant Form
- CRM + automations (a Telegram alert seconds after a lead lands)
- follow-up templates + team training with a call script
- weekly KPI reports and A/B tests
The mechanism
How the Gatekeeper filters in construction
The form walks the homeowner through questions that separate dreamers from people ready to build:
- scope: extension, new build, renovation - not odd jobs
- project status: plans, planning permission, party wall stage
- an investment bracket above your profitability threshold
- a realistic start date
- a postcode within your coverage area
Who this is for - and who it is not
We work together when
- you target high-margin residential work: extensions, new builds, turnkey renovations
- you have documented projects (site photos, before-and-afters)
- you have capacity for at least one additional build this quarter
- you are ready to attend surveys only where the capital is
I cannot help if
- you take everything from painting to roofing - the system needs a clear specialisation
- you have no photo documentation of your builds
- you want a “free trial” - the media budget sits on your side from day one
- you are counting on a flood of cheap leads - this system does the opposite
See if your building firm qualifies
The form takes 2 minutes and works exactly like the system I would deploy for you. I reply within 24 hours.