Stage 01 - The Gate
Every enquiry hits the Gatekeeper
Our MQL Gatekeeper is an armoured filter. It stops tyre-kickers and under-budget enquiries before they ever reach your phone.
Meta Ads · Wisdom Sales System
Cold clicks in.Booked jobs out.
We turn Meta Ads into a complete sales system for construction and joinery firms across the UK - not just traffic, but qualified work.
See if you qualifyStage 01 - The Gate
Every enquiry hitsthe Gatekeeper
Our MQL Gatekeeper is an armoured filter. It stops tyre-kickers and under-budget enquiries before they ever reach your phone.
Stage 02 - Qualification
Only real buyersmove forward
Leads below your threshold are disqualified automatically. You spend your time on the jobs that are actually worth quoting.
Stage 03 - Delivered
Qualified jobs,ready to build
Every lead lands in your inbox pre-qualified and ready to quote. Predictable, profitable work - month after month.
See how the system worksMeta Ads · Wisdom Sales System
Cold clicks in.Booked jobs out.
We turn Meta Ads into a complete sales system for construction and joinery firms across the UK - not just traffic, but qualified work.
See if you qualifyStage 02 - Qualification
Only real buyers move forward
Leads below your threshold are disqualified automatically. You spend your time on the jobs that are actually worth quoting.
Stage 03 - Delivered
Qualified jobs, ready to build
Every lead lands in your inbox pre-qualified and ready to quote. Predictable, profitable work - month after month.
See how the system worksWisdom Project
Predictable jobs on tap, for firms that are done chasing dead leads.
- cost per qualified lead (PL market benchmark: £6-16)
- £5
- signed in a single quarter
- 4 contracts
- ad budget returned in gross sales
- 11x
- to the first lead on UK deployments
- 3-7 days
Figures from a live deployment for a premium steel door manufacturer, Polish market, Q1 2026. Full breakdown under Results.
The problem
Referrals are not a system. They are a lottery.
If you run a joinery or construction firm, you already know this calendar by heart:
Feast and famine
One quarter fully booked, the next one dead. Between big jobs the firm eats its savings and waits for the phone to ring.
Free quotes for tyre-kickers
Driving across town to measure up for people who never had the budget. Your time is the one cost nobody refunds.
Burned by ads before
You tried Meta Ads and got likes from nowhere and £500 door-swap enquiries. The conclusion felt obvious: ads do not work. They do - just not the way that agency ran them.
Zero predictability
You cannot plan crews or hires when you have no idea how many enquiries next month brings. The firm lives job to job.
The solution
The Wisdom Sales System - a sales system, not a campaign
Ads are just the fuel. The result comes from the machine behind them: a filter, qualification and delivery straight to your phone.
- 01The Gate
The MQL Gatekeeper stops tyre-kickers
An armoured qualification form asks about scope, timeline and budget. Enquiries below your threshold are disqualified automatically - before they ever reach your phone.
- budget thresholds set around your margins
- small repairs and “just asking” filtered out
- the gate works 24/7 with zero input from you
- 02Qualification
Only real buyers move forward
A lead with a confirmed budget lands in the CRM and the automations fire within seconds: confirmation to the client, notification to you, follow-up reminders on rails.
- Telegram alert the moment an enquiry lands
- a CRM with the full history of every enquiry
- follow-up sequences that never forget
- 03Delivered
You only call where the capital is
Every lead arrives with full context: what they want built, on what timeline, with what budget. Your job ends with the phone call you are best at.
- qualification and site-survey script included
- your team trained on handling cold leads
- weekly reports: numbers, not stories
In every deployment
- a Notion Command Center - one clean screen
- Telegram alerts for hot leads
- mini-CRM + follow-up templates
- weekly KPI reports
- hard checkpoints at 30 / 60 / 90 days
Who it's for
Two niches. No improvisation.
Joinery
Premium windows and doors
- window manufacturers and distributors
- external and internal doors, including steel-framed
- premium joinery showrooms and studios
Construction
Extensions, new builds, renovations
- double extensions and remodels
- new builds delivered turnkey
- deep renovations and loft conversions
Asset · 3D Configurator
Your customer builds the product. You receive the spec.
An interactive 3D configurator on your website: the customer picks the construction, glazing bars, glass, colour and hardware - and receives the quote as a PDF by email, after leaving their details. It is the highest lead-quality filter you can own.
- 9 construction types, glazing bar patterns, 8 RAL colours
- fitting room: the door composited onto the customer's own interior photo
- pricing driven by your price list, hidden until the form
- a PDF with a technical drawing straight to your inbox
- white-label: your logo, your domain, your branding
Results
Hard numbers, not promises
Premium steel door manufacturer
Polish market- PLN 24.85 (~£5)
- cost per qualified lead
- 4 contracts
- signed in Q1 2026
- ~PLN 30,000
- gross sales from the system
- PLN 2,750 (~£550)
- total quarterly ad budget
The best-performing ad set has been running since March and still delivers leads at PLN 23 with no creative fatigue. The market benchmark for this category is PLN 30-80 per qualified lead.
Client name available on request, subject to their consent. Figures come from the Meta Ads panel and the deployment's CRM.
Process
From agreement to first leads in 31 days
- Day 0
Agreement and kick-off
Access, ad accounts, action plan. No work starts without the foundation.
- Days 1-14
Foundations
Profiles, materials, brand book, customer avatar and campaign architecture.
- Days 14-30
Building the system
Creatives, the Gatekeeper form, CRM, automations and sales-team training.
- Day 31
Campaign launch
The system goes live. First UK leads typically land within 3-7 days.
Hard checkpoints at 30 / 60 / 90 days - at each one you decide on numbers, not promises.
Objections
The questions I hear most
We tried ads before - we got likes from nowhere and £500 repair enquiries.
Most agencies launch a reach campaign and wash their hands. This system builds a gate: an armoured form asks about budget and scope, and disqualifies anything below your threshold automatically. You do not pay for likes - you pay for qualified enquiries.
We have no time to learn new software.
I carry the entire technology stack. Your role: pick up a Telegram notification about a client with a confirmed budget and make the call. You also get a Notion Command Center - one clean screen instead of ten tools.
UK agencies charge £1,500-2,000 a month. Why trust an outsider?
British agencies charge heavy fees for being British, then hand the work to juniors. I spent 8 years co-building a premium steel door manufacturer - production, surveys, installations and sales from the inside. You also get a standard B2B invoice your accountant files as a regular LTD expense.
Next step
Your calendar will not fill itself
I work with joinery and construction firms ready to take on more work. The form takes 2 minutes and tells you straight away whether a conversation makes sense - it is the same qualification mechanism I deploy for clients.
See if you qualifyI reply within 24 hours · dw@wisdomproject.pl